Kikwear// United States, CA
Kikwear, Inc. was born in 1991 and debuted a clothing line in 1992 that was basic, yet edgy. In 1993, one of our key accounts in San Francisco asked us to make them a 23? bottom for their store because the Rave scene was beginning to emerge in Northern California and the kids were walking into the store with their homemade “wide leg” pants. We moved on this tip and sure enough those denim pant sold out immediately! We quickly realized that this Rave Movement was starting to come on strong and we started launching wider leg pants known today as “phatties.” By the mid ’90s, Kikwear had a national following for phatties that consisted of pants as wide as 69? and it didn’t take long for us to be known nationally for this category, but what set us apart from the rest of the market was our “K” that became as famous as our pant offering itself. By the mid ’90s, Kikwear which was a young men’s line realized that a lot of our customers were girls. In 1995, Kikwear, Inc. launched its sister brand Kikgirl that initially took the top 4-5 Kikwear pants and scaled then down in a girl’s fit. The Kikgirl brand took a key component from the Kikwear play book and put our various “K” embroideries on the back right pocket just like the guy’s brand. Throughout the ’90s, Kikwear and Kikgirl developed both pant lines that now had a major following in the exploding Rave scene all over the USA, Canada, and Europe. When a raver wanted to hit the party circuit, they weren’t leaving their home without a pair of Kiks. We catered our pants to their exact needs as some of the styles had cell phone and water bottle pockets. Others had stash pockets as an added feature. By the late ’90s, Kikwear and Kikgirl had a huge range of phatties out there on the market in every leg opening from 23-69? and in multiple fabrics from denims to nylons with reflective piping. In 2013, the company has plans to expand the Kikwear brand as it gauges what’s hot in the Rave and EDM party scene. We plan to expand the initial offering of denims and poly cotton poplin fabrics with new styles and categories such as shorts and possibly accessories. Another exciting company development is the planned re-launch of Kikgirl in the Spring or Summer. As the Rave and EDM movement continues its global surge, it’s a good bet that Kikwear, Inc. will be right there following it closely to ensure that it’s core phatties develop right along with it.Kikwear Website
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